Privacy Policy

Effective date: August 5, 2026

At VelvetFrenchie, welcoming a puppy into your family begins with trust. We value the confidence you place in us and are committed to handling your personal information thoughtfully, responsibly, and transparently.

This Privacy Policy explains what information VelvetFrenchie (“VelvetFrenchie,” “we,” “us,” or “our”) may collect when you visit our website, contact us, join a waitlist, submit an enquiry, or begin the puppy-reservation process. It also explains how we use, protect, and share that information and the choices available to you.

By using our website, you acknowledge the practices described in this Privacy Policy. If you do not agree with this policy, please discontinue use of the website.

1. Information We Collect

We may collect personal information that you voluntarily provide to us, including:

  • Your name;
  • Email address;
  • Telephone number;
  • Billing, residential, delivery, or airport-pickup information;
  • Information submitted through an enquiry, contact, waitlist, consultation, or puppy-reservation form;
  • Your puppy preferences, including preferred colour, gender, age, and timeframe;
  • Information needed to prepare a reservation agreement, invoice, delivery arrangement, or related documentation;
  • Communications you send to us, including emails, form submissions, and messages; and
  • Any other information you choose to provide during your VelvetFrenchie journey.

We may also collect certain information automatically when you use our website, such as:

  • Your Internet Protocol (IP) address;
  • Browser and device type;
  • Device identifiers;
  • General location information derived from your IP address;
  • Pages viewed, links selected, and time spent on the website;
  • Referring website or source; and
  • Cookie and similar technology data.

Please do not submit sensitive personal information unless we specifically request it and it is reasonably necessary to assist with a reservation, payment, delivery, or legal requirement.

2. How We Use Your Information

We may use your personal information to:

  • Respond to your questions and puppy enquiries;
  • Help you choose a puppy that may suit your home and preferences;
  • Manage waitlist applications and puppy reservations;
  • Prepare and send agreements, invoices, receipts, health information, and travel or delivery documents;
  • Arrange consultations, pickup, delivery, or airport collection;
  • Provide updates about a puppy, current availability, or upcoming litters when relevant to your enquiry;
  • Deliver lifetime breeder support or other services you request;
  • Maintain and improve our website, services, and customer experience;
  • Protect the security and integrity of our website;
  • Detect, prevent, and respond to fraud, misuse, or unlawful activity;
  • Maintain appropriate business and transaction records; and
  • Comply with applicable laws, regulations, legal processes, and enforceable governmental requests.

We will not use your personal information for purposes that are materially different from those described here without providing appropriate notice and, where required, obtaining your consent.

3. Legal Grounds for Processing

Where applicable law requires us to identify a legal basis for processing personal information, we may rely on one or more of the following:

  • Your consent: for example, when you choose to receive optional marketing or litter updates;
  • Steps requested before entering into a contract: for example, when you submit a puppy enquiry or reservation request;
  • Performance of a contract: for example, when we process a reservation, arrange delivery, or provide agreed support;
  • Our legitimate interests: including responding to enquiries, operating and improving our website, protecting our business, and providing a helpful customer experience; and
  • Compliance with legal obligations: including recordkeeping, fraud prevention, and responding to lawful requests.

4. How We Share Your Information

VelvetFrenchie does not sell or rent your personal information.

We may share only the information reasonably necessary with trusted service providers and professional partners who help us operate our website or fulfil your request. Depending on the service involved, these parties may include:

  • Website hosting, security, analytics, and technical-support providers;
  • Email, form, customer-support, and communication providers;
  • Payment processors and financial-service providers;
  • Veterinarians, pet-transport providers, airlines, couriers, or delivery coordinators;
  • Registration, documentation, or other puppy-service providers;
  • Legal, accounting, insurance, or professional advisers; and
  • Government, customs, regulatory, or law-enforcement authorities when disclosure is lawfully required.

These parties may use the information only as permitted for the services they provide or as required by law.

We may also disclose information when we reasonably believe it is necessary to comply with the law, protect the rights and safety of VelvetFrenchie or others, investigate suspected fraud or unlawful activity, enforce our agreements, or respond to a legal claim.

If VelvetFrenchie or substantially all of its assets is involved in a merger, acquisition, reorganisation, financing, or sale, personal information may be transferred as part of that transaction, subject to appropriate confidentiality and data-protection obligations.

5. Marketing and Puppy Updates

We may send you information that directly relates to an enquiry, waitlist request, reservation, or service you requested. Where required by law, we will obtain your consent before sending optional promotional communications.

You may unsubscribe from marketing emails at any time by using the unsubscribe option in the message, when available, or by contacting us at velvetfrenchie@velvetfrenchie.com. You may still receive non-promotional communications relating to an active enquiry, reservation, payment, delivery, contract, or support request.

We will not publicly display your name as part of a waitlist or reservation announcement without your permission.

6. Cookies and Similar Technologies

Cookies are small text files stored on your browser or device when you visit a website. We may use cookies, pixels, local storage, and similar technologies to make our website function properly, remember preferences, understand how visitors use the website, improve performance, and measure the effectiveness of our communications.

The cookies used on our website may include:

Strictly Necessary Cookies

These cookies support essential website features, security, navigation, forms, and services you request. Disabling them may prevent parts of the website from working correctly.

Performance and Analytics Cookies

These cookies help us understand how visitors interact with the website, such as which pages are visited most often and whether technical errors occur. Where possible, this information is analysed in an aggregated form.

Functionality Cookies

These cookies remember choices or preferences to provide a more convenient and personalised browsing experience.

Advertising or Targeting Cookies

If used, these cookies may help us measure campaigns or show more relevant content. Where required, we will request your consent before placing non-essential advertising or targeting cookies.

You can manage or delete cookies through your browser settings. Blocking certain cookies may affect the appearance or functionality of the website. If our website presents a cookie-consent tool, you can also use it to manage available cookie preferences.

7. Third-Party Websites and Services

Our website may contain links to websites or services operated by third parties. We do not control those third parties and are not responsible for their privacy, security, or content practices. We encourage you to review the privacy policy of any third-party website or service before providing personal information.

8. Data Retention

We retain personal information only for as long as reasonably necessary for the purpose for which it was collected. Enquiry and reservation information may generally be kept for up to one year after our last communication unless a longer period is reasonably necessary to complete a reservation, provide ongoing breeder support, resolve a dispute, prevent fraud, maintain transaction or health records, or comply with legal, tax, accounting, insurance, or contractual obligations.

When personal information is no longer reasonably required, we will delete, anonymise, or securely dispose of it, subject to applicable law and technical limitations.

9. How We Protect Your Information

We use reasonable administrative, technical, and organisational safeguards designed to protect personal information from unauthorised access, disclosure, alteration, loss, or misuse. However, no website, electronic transmission, or storage system can be guaranteed to be completely secure. Please use care when sending information online and contact us promptly if you believe your interaction with us is no longer secure.

10. Children’s Privacy

Our website and puppy-reservation services are intended for adults and are not directed to children under 13. We do not knowingly collect personal information from children under 13. If you believe a child has provided personal information to us, please contact us so that we can take appropriate steps to delete it.

If you are under the age of majority in your place of residence, a parent or legal guardian should contact us and complete any enquiry, agreement, reservation, or purchase on your behalf.

11. Your Privacy Rights and Choices

Depending on where you live and subject to applicable law, you may have the right to:

  • Request access to the personal information we hold about you;
  • Ask us to correct inaccurate or incomplete information;
  • Request deletion of certain personal information;
  • Request that we restrict or object to certain processing;
  • Withdraw consent where processing is based on consent;
  • Request a portable copy of certain information in a commonly used format;
  • Opt out of certain marketing communications; and
  • Submit a complaint to an appropriate privacy or data-protection authority.

These rights may be subject to legal exceptions, identity-verification requirements, and record-retention obligations. To submit a privacy request, email velvetfrenchie@velvetfrenchie.com and describe the request. We may ask for information reasonably necessary to verify your identity and protect your information from unauthorised access.

We will not discriminate against you for exercising a privacy right available under applicable law.

12. International Visitors and Data Transfers

VelvetFrenchie is based in New York, United States. If you visit our website or contact us from another country, your information may be processed or stored in the United States or in another country where our service providers operate. Privacy laws in those locations may differ from those in your country. Where required, we will use appropriate safeguards for international transfers of personal information.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our services, website practices, or legal obligations. The revised policy will be posted on this page with a new effective date. We encourage you to review this page periodically so you remain informed about how we care for your information.

14. Contact VelvetFrenchie

If you have a question about this Privacy Policy, wish to exercise a privacy right, or have concerns about how your information is handled, please contact us:

VelvetFrenchie
29 W 26th St #1
New York, NY
Email: velvetfrenchie@velvetfrenchie.com